3D architectural renderings and differences in quality levels
3D renderings within the architectural industry have panned out
to 3 distinctive levels in quality:
3D architectural renderings from basic lines and coloring
These are great for preliminary
design ideas as they are quick
to generate and architects with advanced CAD systems such as ArchiCAD
can actually alter the building form whilst the client is viewing
it. They aren't pretty, but an experienced client will see tremendous
advantages from these renderings during the design phase.
We often use the types of renderings to give clients and architects
a representation of the structural form of the development before
we proceed to high quality, advanced 3D architectural renderings.
3D architectural renderings from simple shaded models
These are nicer to look at than basic lines and colours because
they represent basic colorings better, are shaded and can show
how the sun interacts with the buildings. They are often used for
sun studies and as a transition from basic lines to advanced architectural
We rarely allow these renderings to be shown to our clients due
to the confusion that some people have with these and final advanced
work. These types of images are often confused for what could be
final and we risk be accused of producing sub-standard work. You
will find many 3D architectural rendering companies only go to
this standard, which is why the confusion exists. Archiform 3D
only produces to the advanced level of detail and quality.
Advanced 3D architectural renderings for marketing/advertising
This is where the visual magic happens. 3D artists meet architectural
virtual reality scenes and the results are "Photo-Perfect" images
that can be used for advertising or all types.
Each surface is carefully recreated in 3D using real world samples
and advanced CGI techniques. Every architectural feature is simulated
to perfection to create artwork that often surpasses the actual
finished building in beauty and desirability.
The architect doesn't go to this effort as it is simply beyond
his/her brief. Cheaper architectural rendering companies don't
have the expertise or budget to produce the level of detail. Archiform
3D stands with few other companies in this realm of specialized
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The 3D rendering