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ome days you need to move mountains & others you need to be a Swiss army pocket knife. I have always been an impatient person, but fortunately so are my clients. We’re a breed in an incredibly competitive field that need to move and adapt quickly, balancing design, marketing and construction on projects that may last years and have more twists than an Agatha Christie novel. If I had to pause a project every time something new came up then all my work would suffer, stalling everything else down the line, including hard release dates. Pushing through barriers, or knowing how to

When we start a condominium development project Randi and I sit around a table and discuss “what if we lived here”, which gives us an insight into the project outside of the brief. It’s how we see from the big picture down to the details, and ultimately identify who the buyers are and what it is they are looking for - buyers first, product next, which is like detective work in reverse. During one of these sessions Randi looked at a plan and said “oh my, look at these closets, they are awesome”, and then posed a question: Why haven't we

An all encompassing technology that compliments new real estate development marketing perfectly. “Digital” has evolved to encompass more than any one part of marketing ever was, as the internet provides more avenues to reach people. Today it encompasses the creation and delivery of everything, which includes traditional print media. The renderings,video and all main delivery platforms are digital, and of course 3D, in the sense that we know it, always has been. The use of digital media has fragmented greatly, today it isn't just whether it goes on the internet, but how. The editing of everything after the initial production has become

How can you understand a project if you have never been there? Most of the work on a 3D project is done at a computer, but if you are taking the project seriously then you need to go to the job site, walk over it, see what’s around and get to know your market. The fact that we visit each site makes us unique, but when you consider we may spend 3 days or more on site you get to understand just how much importance we place on this. In essence, it’s a detailed analysis of the site before we get

I often chuckle at those brand new companies that pop up from time to time that come with 20 or more years of experience, but in order to get that number they added up the experience of every person in the company, cumulatively, and drew the conclusion that if you have 10 people with 2 years experience that you now have 20 years experience.  This leads me to the admission that I am one of the grandfathers of 3D. I started in the field of computers, technology, 3D, design and planning way back when I was 19 – at the beginning working