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So you have your upmarket condo project, each residence painstakingly designed, and now it’s time to show thousands of potential buyers what’s on offer. You know it’s a great product, the numbers add up, the floor plans are terrific, so this should just be a slam dunk, right?… if only! There is a likelihood that you have sent out the plans to be turned into a 3D rendered presentation and they came back very “ho-hum”. The technical aspect, sizing, proportions and everything may be perfect, in fact they may have followed your brief perfectly, but there is nothing that reaches out

A recently returned player to the property development game is showing what may be the new way to conceive projects. Property development has changed significantly, especially in the last 15 years, with the formula of pre-construction offerings, high-energy sales and big marketing budgets. Buyers clamour to get a piece of property well before any real foundations are laid, suiting both developers and their bankers perfectly, in fact property developers that don’t proceed this way are often squeezed out of the market by rising holding costs and a finance market that gets more demanding and protective of its cash. In effect the

It is always satisfying to see a well done project come to a close, and in the case of Archiform 3D it is even more rewarding to see that the final product is almost indistinguishable to the design and renderings that we did. We had a client from the Casa Madrona Hotel & Spa, a top notch historic hotel in Sausalito, call to get some of my archives out from 2012. It gave us the opportunity to compare the design and renderings we worked on back then with what was actually built. The comparisons are interesting and satisfying. The top image is the original and the bottom is

UAVs have hit the scene big time, and considering we do so much aerial work we kept our eyes on them closely. The cost and limitations of a helicopter were often a sticking point, but the poor quality from a UAV drone made them impractical to use on a quality project – until now, of course. Archiform 3D is one of the first to purchase the new DJI Phantom 4, the biggest drone that one person can handle alone effectively and that also carries a camera that shoots acceptable quality. It’s for capturing photographs and video that get used with 3D composites,

I wont admit how many years ago it was when Archiform 3D started doing websites because it will make me feel old. But I will admit that Flash was new and fancy, HTML5 was not even thought of, Google was not around and Facebook wasn’t even a twinkle in Zuckerberg’s eye. I was considered a “genius” because I could write code and embed things like video and virtual tours into a website before YouTube existed. We all know that the Internet went ballistic and the technology around it changed almost daily. I had a great guy working for me that shared my