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Born from the need to render architectural images quicker a clever technique emerged. It was the use of 2D photographs on flat planes in 3D to create the illusion of a realistic object in a computer generated scene. Think of these as "cardboard cutouts" of people and objects. From a distance and from the right angle you may not be able to tell that they have no depth - the perfect illusion. The computer has less work to do, the image looks real and the client is happy. But, every shortcut has a downfall, and the negative of this technique is

Interior designers face the same battle as every design professional – getting the ideas across. Despite numerous sketches you may still find your client goes elsewhere and often they end up with something of lesser quality or an almost identical result to what you were trying to portray to them. Face it! Clients cant read plans or interpret sketches! They need to see it. It isn't practical to build a mock real-life scene, especially when you need to make changes, but it is quite feasible to use our 3D interior rendering services. And making alterations to our images are easy, fast

The process of 3D architectural rendering is completely misunderstood by most of our clients. That is because it doesn't follow any other artwork process, requiring a whole new set of skills and process to to be learnt. Architectural rendering, which used to refer only to hand painted artwork, is now more commonly known for 3D artwork. Although the words are the same the process of 3D architectural rendering couldn't be more different to hand painted work. Note that we have also included on this website a brief history of architectural illustration through to 3D architectural renderings. Hand painted architectural renderings are set

Have you ever seen an exterior 3D architectural animation that had weird trees that appeared to spin around like they were on roller skates? Or some that looked like creepy eyes in a haunted house picture that seem to follow you? The effect is from the use of flat pictures placed in 3D virtual reality scenes. While faster to render and often effective it has severe limitations such as the effect mentioned abm bove and no true blending between the 3D and photographic objects used. It's like having a cardboard cutout of a person with someone behind it turning it so it's always looking at

3D renderings come as second nature to us, so we often take our knowledge for granted. But to our clients the only part understood is the briefing, the alterations and the final quality. That's fine by us, or we would be be out of a job! So clients can understand the basic process, and therefore how they can help or where hold-ups exist, we have created this rough guide. Keep in mind, these notes are only for the actual 3D architectural rendering and animation process and not any DVD production, web design, etc. To simplify these notes we have broken the process into sections. Choose any

3D rendering actually came out a lot earlier that most people know. The adaptations that you see today evolved from as early as the 1970s. The photo-perfect 3D renderings you have become accustomed evolved through new technology, faster computers and a new breed of artist. The Beginning of 3D 3D on computers, as mentioned above, started a long time ago. But it wasn't renderings that were being produced, it was wireframes. A computer, the fastest in those days, could plot a 3 dimensional wireframe object and display it on the screen. As the hardware became faster the operator was able to move

3D Architectural Renderings - how to spot the ducks from the drakes Published 2005 If you're frustrated with all the 3D geek speak, acronyms and sales people pushing 3D renderings down your throat then your going to enjoy this page. The industry has had a few companies enter it that are, as we would consider, sharks. Archiform 3D prides itself on complete transparency and disclosure. We are real artists, actually doing the work ourselves, and we pride our relationship with all our clients and peers within the industry. And we aren't the only ones! So read through and learn what you need to look for

Our architectural 3D models were born from an inspiration in design. Design had always been difficult when the client couldn't understand the concept that you were trying to communicate. But drawing up sketches, architectural illustrations, artist impressions, perspective drawings and elevation after elevation was becoming too tedious and still too hard for clients to truly understand. We had faith in our design ability, just not in the method of displaying it to our clients. In the early 1990s CAD (Computer Aided Design) was growing popularity and as computers increased in speed we rapidly saw more and more portions of architectural drawing being done electronically. The process was