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ome days you need to move mountains & others you need to be a Swiss army pocket knife. I have always been an impatient person, but fortunately so are my clients. We’re a breed in an incredibly competitive field that need to move and adapt quickly, balancing design, marketing and construction on projects that may last years and have more twists than an Agatha Christie novel. If I had to pause a project every time something new came up then all my work would suffer, stalling everything else down the line, including hard release dates. Pushing through barriers, or knowing how to

When we start a condominium development project Randi and I sit around a table and discuss “what if we lived here”, which gives us an insight into the project outside of the brief. It’s how we see from the big picture down to the details, and ultimately identify who the buyers are and what it is they are looking for - buyers first, product next, which is like detective work in reverse. During one of these sessions Randi looked at a plan and said “oh my, look at these closets, they are awesome”, and then posed a question: Why haven't we

So you have your upmarket condo project, each residence painstakingly designed, and now it’s time to show thousands of potential buyers what’s on offer. You know it’s a great product, the numbers add up, the floor plans are terrific, so this should just be a slam dunk, right?… if only! There is a likelihood that you have sent out the plans to be turned into a 3D rendered presentation and they came back very “ho-hum”. The technical aspect, sizing, proportions and everything may be perfect, in fact they may have followed your brief perfectly, but there is nothing that reaches out

A recently returned player to the property development game is showing what may be the new way to conceive projects. Property development has changed significantly, especially in the last 15 years, with the formula of pre-construction offerings, high-energy sales and big marketing budgets. Buyers clamour to get a piece of property well before any real foundations are laid, suiting both developers and their bankers perfectly, in fact property developers that don’t proceed this way are often squeezed out of the market by rising holding costs and a finance market that gets more demanding and protective of its cash. In effect the

It is always satisfying to see a well done project come to a close, and in the case of Archiform 3D it is even more rewarding to see that the final product is almost indistinguishable to the design and renderings that we did. We had a client from the Casa Madrona Hotel & Spa, a top notch historic hotel in Sausalito, call to get some of my archives out from 2012. It gave us the opportunity to compare the design and renderings we worked on back then with what was actually built. The comparisons are interesting and satisfying. The top image is the original and the bottom is

UAVs have hit the scene big time, and considering we do so much aerial work we kept our eyes on them closely. The cost and limitations of a helicopter were often a sticking point, but the poor quality from a UAV drone made them impractical to use on a quality project – until now, of course. Archiform 3D is one of the first to purchase the new DJI Phantom 4, the biggest drone that one person can handle alone effectively and that also carries a camera that shoots acceptable quality. It’s for capturing photographs and video that get used with 3D composites,

I wont admit how many years ago it was when Archiform 3D started doing websites because it will make me feel old. But I will admit that Flash was new and fancy, HTML5 was not even thought of, Google was not around and Facebook wasn’t even a twinkle in Zuckerberg’s eye. I was considered a “genius” because I could write code and embed things like video and virtual tours into a website before YouTube existed. We all know that the Internet went ballistic and the technology around it changed almost daily. I had a great guy working for me that shared my

While the covers are not off this new Jimmy Buffett styled resort, you can still get a sneak peak via some cool technology. ST THOMAS, Virgin Islands, U.S. - May 11, 2015  -- Behind the laid-back theme of island tunes and lazy afternoons are a team of perfectionists that are working around the clock to finish the St Thomas Margaritaville Vacation Club, a partnership between Wyndham St Thomas Development LLC and Jimmy Buffett. Formerly the Renaissance Grand Beach Palace, Wyndham has been engaged in a more than $100M renovation and modernisation program that reinvents the resort as a 262 unit Margaritaville themed resort. While guests

It’s not often you find a property developer who willingly cuts density from plans, but the Ascot Grand Bahama project just got a serious pruning by its lead, Steve Bell. Ascot has been in the works for over a year now but has only become public knowledge last September. It is set upon a “barefoot elegance” theme with a twist of health and well-being. Features like edible gardens, an orchard and beachside yoga–meditation cabanas set Ascot outside of typical condominium developments. The most noticeable change is the reduced number of towers that stretch across the more than 1000 feet of prime oceanfront beach. They