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Genius or Luck? Either Way Altura is Winning! When Ronto Group engaged us to handle the imaging and animation of Altura on Bayshore theydidn’t know what was coming in 2020 – none of us did. But the timing coincided with us developinga new line of technology that provides buyers a fresh way to explore projects interactively fromanywhere, on almost any device. It turns out, by luck or smarts, the timing could not have beenbetter. Altura got all of the design, marketing, imaging and virtual reality we create put into oneextremely convenient web based module that can run remotely on almost any

ome days you need to move mountains & others you need to be a Swiss army pocket knife. I have always been an impatient person, but fortunately so are my clients. We’re a breed in an incredibly competitive field that need to move and adapt quickly, balancing design, marketing and construction on projects that may last years and have more twists than an Agatha Christie novel. If I had to pause a project every time something new came up then all my work would suffer, stalling everything else down the line, including hard release dates. Pushing through barriers, or knowing how to

How can you understand a project if you have never been there? Most of the work on a 3D project is done at a computer, but if you are taking the project seriously then you need to go to the job site, walk over it, see what’s around and get to know your market. The fact that we visit each site makes us unique, but when you consider we may spend 3 days or more on site you get to understand just how much importance we place on this. In essence, it’s a detailed analysis of the site before we get

I often chuckle at those brand new companies that pop up from time to time that come with 20 or more years of experience, but in order to get that number they added up the experience of every person in the company, cumulatively, and drew the conclusion that if you have 10 people with 2 years experience that you now have 20 years experience.  This leads me to the admission that I am one of the grandfathers of 3D. I started in the field of computers, technology, 3D, design and planning way back when I was 19 – at the beginning working

So you have your upmarket condo project, each residence painstakingly designed, and now it’s time to show thousands of potential buyers what’s on offer. You know it’s a great product, the numbers add up, the floor plans are terrific, so this should just be a slam dunk, right?… if only! There is a likelihood that you have sent out the plans to be turned into a 3D rendered presentation and they came back very “ho-hum”. The technical aspect, sizing, proportions and everything may be perfect, in fact they may have followed your brief perfectly, but there is nothing that reaches out

A recently returned player to the property development game is showing what may be the new way to conceive projects. Property development has changed significantly, especially in the last 15 years, with the formula of pre-construction offerings, high-energy sales and big marketing budgets. Buyers clamour to get a piece of property well before any real foundations are laid, suiting both developers and their bankers perfectly, in fact property developers that don’t proceed this way are often squeezed out of the market by rising holding costs and a finance market that gets more demanding and protective of its cash. In effect the

I wont admit how many years ago it was when Archiform 3D started doing websites because it will make me feel old. But I will admit that Flash was new and fancy, HTML5 was not even thought of, Google was not around and Facebook wasn’t even a twinkle in Zuckerberg’s eye. I was considered a “genius” because I could write code and embed things like video and virtual tours into a website before YouTube existed. We all know that the Internet went ballistic and the technology around it changed almost daily. I had a great guy working for me that shared my

While the covers are not off this new Jimmy Buffett styled resort, you can still get a sneak peak via some cool technology. ST THOMAS, Virgin Islands, U.S. - May 11, 2015  -- Behind the laid-back theme of island tunes and lazy afternoons are a team of perfectionists that are working around the clock to finish the St Thomas Margaritaville Vacation Club, a partnership between Wyndham St Thomas Development LLC and Jimmy Buffett. Formerly the Renaissance Grand Beach Palace, Wyndham has been engaged in a more than $100M renovation and modernisation program that reinvents the resort as a 262 unit Margaritaville themed resort. While guests