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3D Techniques & Technology
  -  3D Techniques & Technology

Genius or Luck? Either Way Altura is Winning! When Ronto Group engaged us to handle the imaging and animation of Altura on Bayshore theydidn’t know what was coming in 2020 – none of us did. But the timing coincided with us developinga new line of technology that provides buyers a fresh way to explore projects interactively fromanywhere, on almost any device. It turns out, by luck or smarts, the timing could not have beenbetter. Altura got all of the design, marketing, imaging and virtual reality we create put into oneextremely convenient web based module that can run remotely on almost any

ome days you need to move mountains & others you need to be a Swiss army pocket knife. I have always been an impatient person, but fortunately so are my clients. We’re a breed in an incredibly competitive field that need to move and adapt quickly, balancing design, marketing and construction on projects that may last years and have more twists than an Agatha Christie novel. If I had to pause a project every time something new came up then all my work would suffer, stalling everything else down the line, including hard release dates. Pushing through barriers, or knowing how to

When we start a condominium development project Randi and I sit around a table and discuss “what if we lived here”, which gives us an insight into the project outside of the brief. It’s how we see from the big picture down to the details, and ultimately identify who the buyers are and what it is they are looking for - buyers first, product next, which is like detective work in reverse. During one of these sessions Randi looked at a plan and said “oh my, look at these closets, they are awesome”, and then posed a question: Why haven't we

An all encompassing technology that compliments new real estate development marketing perfectly. “Digital” has evolved to encompass more than any one part of marketing ever was, as the internet provides more avenues to reach people. Today it encompasses the creation and delivery of everything, which includes traditional print media. The renderings,video and all main delivery platforms are digital, and of course 3D, in the sense that we know it, always has been. The use of digital media has fragmented greatly, today it isn't just whether it goes on the internet, but how. The editing of everything after the initial production has become

How can you understand a project if you have never been there? Most of the work on a 3D project is done at a computer, but if you are taking the project seriously then you need to go to the job site, walk over it, see what’s around and get to know your market. The fact that we visit each site makes us unique, but when you consider we may spend 3 days or more on site you get to understand just how much importance we place on this. In essence, it’s a detailed analysis of the site before we get

So you have your upmarket condo project, each residence painstakingly designed, and now it’s time to show thousands of potential buyers what’s on offer. You know it’s a great product, the numbers add up, the floor plans are terrific, so this should just be a slam dunk, right?… if only! There is a likelihood that you have sent out the plans to be turned into a 3D rendered presentation and they came back very “ho-hum”. The technical aspect, sizing, proportions and everything may be perfect, in fact they may have followed your brief perfectly, but there is nothing that reaches out

It is always satisfying to see a well done project come to a close, and in the case of Archiform 3D it is even more rewarding to see that the final product is almost indistinguishable to the design and renderings that we did. We had a client from the Casa Madrona Hotel & Spa, a top notch historic hotel in Sausalito, call to get some of my archives out from 2012. It gave us the opportunity to compare the design and renderings we worked on back then with what was actually built. The comparisons are interesting and satisfying. The top image is the original and the bottom is

UAVs have hit the scene big time, and considering we do so much aerial work we kept our eyes on them closely. The cost and limitations of a helicopter were often a sticking point, but the poor quality from a UAV drone made them impractical to use on a quality project – until now, of course. Archiform 3D is one of the first to purchase the new DJI Phantom 4, the biggest drone that one person can handle alone effectively and that also carries a camera that shoots acceptable quality. It’s for capturing photographs and video that get used with 3D composites,

Get an advance viewing and see the 128 year old Casa Madrona hotel-mansion in Sausalito’s high-tech renovation and presidential suite addition using the latest 3D stereoscopic tools. Casa Madrona Alexandra Suite living room Constructed in 1885 as a lavish residence for the William Barrett family of San Francisco, this grand mansion slipped slowly into decay until 1910 when John Gallagher, who had the vision to convert the mansion into a hotel, bought it. 67 years later the building was damaged and facing the threat of demolition when John Mays acquired the property and rebuilt it. Today, after changing hands, Casa Madrona is a