WE BRING
PROPERTY TO LIFE
VIEW OUR SHOWREEL
FOLLOW US ON SOCIAL MEDIA
CONTACT US

Search

Blog
  -  Blog

Genius or Luck? Either Way Altura is Winning! When Ronto Group engaged us to handle the imaging and animation of Altura on Bayshore theydidn’t know what was coming in 2020 – none of us did. But the timing coincided with us developinga new line of technology that provides buyers a fresh way to explore projects interactively fromanywhere, on almost any device. It turns out, by luck or smarts, the timing could not have beenbetter. Altura got all of the design, marketing, imaging and virtual reality we create put into oneextremely convenient web based module that can run remotely on almost any

ome days you need to move mountains & others you need to be a Swiss army pocket knife. I have always been an impatient person, but fortunately so are my clients. We’re a breed in an incredibly competitive field that need to move and adapt quickly, balancing design, marketing and construction on projects that may last years and have more twists than an Agatha Christie novel. If I had to pause a project every time something new came up then all my work would suffer, stalling everything else down the line, including hard release dates. Pushing through barriers, or knowing how to

When we start a condominium development project Randi and I sit around a table and discuss “what if we lived here”, which gives us an insight into the project outside of the brief. It’s how we see from the big picture down to the details, and ultimately identify who the buyers are and what it is they are looking for - buyers first, product next, which is like detective work in reverse. During one of these sessions Randi looked at a plan and said “oh my, look at these closets, they are awesome”, and then posed a question: Why haven't we

An all encompassing technology that compliments new real estate development marketing perfectly. “Digital” has evolved to encompass more than any one part of marketing ever was, as the internet provides more avenues to reach people. Today it encompasses the creation and delivery of everything, which includes traditional print media. The renderings,video and all main delivery platforms are digital, and of course 3D, in the sense that we know it, always has been. The use of digital media has fragmented greatly, today it isn't just whether it goes on the internet, but how. The editing of everything after the initial production has become

How can you understand a project if you have never been there? Most of the work on a 3D project is done at a computer, but if you are taking the project seriously then you need to go to the job site, walk over it, see what’s around and get to know your market. The fact that we visit each site makes us unique, but when you consider we may spend 3 days or more on site you get to understand just how much importance we place on this. In essence, it’s a detailed analysis of the site before we get

I often chuckle at those brand new companies that pop up from time to time that come with 20 or more years of experience, but in order to get that number they added up the experience of every person in the company, cumulatively, and drew the conclusion that if you have 10 people with 2 years experience that you now have 20 years experience.  This leads me to the admission that I am one of the grandfathers of 3D. I started in the field of computers, technology, 3D, design and planning way back when I was 19 – at the beginning working

So you have your upmarket condo project, each residence painstakingly designed, and now it’s time to show thousands of potential buyers what’s on offer. You know it’s a great product, the numbers add up, the floor plans are terrific, so this should just be a slam dunk, right?… if only! There is a likelihood that you have sent out the plans to be turned into a 3D rendered presentation and they came back very “ho-hum”. The technical aspect, sizing, proportions and everything may be perfect, in fact they may have followed your brief perfectly, but there is nothing that reaches out

A recently returned player to the property development game is showing what may be the new way to conceive projects. Property development has changed significantly, especially in the last 15 years, with the formula of pre-construction offerings, high-energy sales and big marketing budgets. Buyers clamour to get a piece of property well before any real foundations are laid, suiting both developers and their bankers perfectly, in fact property developers that don’t proceed this way are often squeezed out of the market by rising holding costs and a finance market that gets more demanding and protective of its cash. In effect the

It is always satisfying to see a well done project come to a close, and in the case of Archiform 3D it is even more rewarding to see that the final product is almost indistinguishable to the design and renderings that we did. We had a client from the Casa Madrona Hotel & Spa, a top notch historic hotel in Sausalito, call to get some of my archives out from 2012. It gave us the opportunity to compare the design and renderings we worked on back then with what was actually built. The comparisons are interesting and satisfying. The top image is the original and the bottom is