March 2008
      -    -  March

    The process of 3D architectural rendering is completely misunderstood by most of our clients. That is because it doesn't follow any other artwork process, requiring a whole new set of skills and process to to be learnt. Architectural rendering, which used to refer only to hand painted artwork, is now more commonly known for 3D artwork. Although the words are the same the process of 3D architectural rendering couldn't be more different to hand painted work. Note that we have also included on this website a brief history of architectural illustration through to 3D architectural renderings. Hand painted architectural renderings are set

    Have you ever seen an exterior 3D architectural animation that had weird trees that appeared to spin around like they were on roller skates? Or some that looked like creepy eyes in a haunted house picture that seem to follow you? The effect is from the use of flat pictures placed in 3D virtual reality scenes. While faster to render and often effective it has severe limitations such as the effect mentioned abm bove and no true blending between the 3D and photographic objects used. It's like having a cardboard cutout of a person with someone behind it turning it so it's always looking at

    3D renderings come as second nature to us, so we often take our knowledge for granted. But to our clients the only part understood is the briefing, the alterations and the final quality. That's fine by us, or we would be be out of a job! So clients can understand the basic process, and therefore how they can help or where hold-ups exist, we have created this rough guide. Keep in mind, these notes are only for the actual 3D architectural rendering and animation process and not any DVD production, web design, etc. To simplify these notes we have broken the process into sections. Choose any