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Archiform 3D Blog

How can you understand a project if you have never been there? Most of the work on a 3D project is done at a computer, but if you are taking the project seriously then you need to go to the job site, walk over it, see what’s around and get to know your market. The fact that we visit each site makes us unique, but when you consider we may spend 3 days or more on site you get to understand just how much importance we place on this. In essence, it’s a detailed analysis of the site before we get

I often chuckle at those brand new companies that pop up from time to time that come with 20 or more years of experience, but in order to get that number they added up the experience of every person in the company, cumulatively, and drew the conclusion that if you have 10 people with 2 years experience that you now have 20 years experience.  This leads me to the admission that I am one of the grandfathers of 3D. I started in the field of computers, technology, 3D, design and planning way back when I was 19 – at the beginning working

So you have your upmarket condo project, each residence painstakingly designed, and now it’s time to show thousands of potential buyers what’s on offer. You know it’s a great product, the numbers add up, the floor plans are terrific, so this should just be a slam dunk, right?… if only! There is a likelihood that you have sent out the plans to be turned into a 3D rendered presentation and they came back very “ho-hum”. The technical aspect, sizing, proportions and everything may be perfect, in fact they may have followed your brief perfectly, but there is nothing that reaches out

A recently returned player to the property development game is showing what may be the new way to conceive projects. Property development has changed significantly, especially in the last 15 years, with the formula of pre-construction offerings, high-energy sales and big marketing budgets. Buyers clamour to get a piece of property well before any real foundations are laid, suiting both developers and their bankers perfectly, in fact property developers that don’t proceed this way are often squeezed out of the market by rising holding costs and a finance market that gets more demanding and protective of its cash. In effect the

It is always satisfying to see a well done project come to a close, and in the case of Archiform 3D it is even more rewarding to see that the final product is almost indistinguishable to the design and renderings that we did. We had a client from the Casa Madrona Hotel & Spa, a top notch historic hotel in Sausalito, call to get some of my archives out from 2012. It gave us the opportunity to compare the design and renderings we worked on back then with what was actually built. The comparisons are interesting and satisfying. The top image is the original and the bottom is