
Residences · Tampa Bay, Florida
Altura
A consistent picture of waterfront living, from arrival to the private residence.
Archiform 3D · Residence interior designResidences · High-rise residential
Explaining an unconventional car-elevator system through precise visualisation.

THE PROJECT
Porsche Design Tower was built around the idea of residents taking their vehicles into private garages within their apartments using an automated car elevator.
A significant part of the work modelled and animated the system in detail: how it operated, how vehicles moved through the building and how it integrated with the structure. This material supported discussions with city authorities and the approval process.
Exterior visualisation communicated the tower’s scale and architectural intent. Once approvals were in place, the material was adapted for marketing, helping buyers understand the project’s defining idea quickly and consistently.
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