Hospitality · Various locations

W Hotels

Bold hotel concepts by Charles Allem, brought into view by Archiform 3D: expressive suites, dramatic lounges and richly layered public spaces.

W Hotels: Sculptural lobby concept — design by Charles Allem, visualisation by Archiform 3DView image ↗
Sculptural lobby concept — design by Charles Allem, visualisation by Archiform 3D

THE PROJECT

A closer look.

Setting
Various locations
Our work
Interior visualisation of hotel concepts designed by Charles Allem
Concepts and interior design
Charles Allem
Visualisation
Archiform 3D

Archiform 3D visualised this collection of concepts by Charles Allem for W Hotels in various locations. The work explores a range of distinctive interior directions, from intimate guest suites to social spaces with a strong sense of theatre.

Deep reds, violet accents and vivid green upholstery sit against dark timber, reflective surfaces and sculptural lighting. Each concept has its own character, with carefully composed views revealing how colour, material and light work together throughout the interiors.

The visualisations move between broad room compositions and closer views of bedrooms, bathrooms, seating areas and bars. They make the design ideas tangible, showing the atmosphere of each space as well as the relationships between its finishes, furniture and architectural details.

The concepts and interior design are by Charles Allem. Archiform 3D’s role was the visualisation presented here; this collection records the concept work rather than documenting completed hotels.

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